Charts

Major Managers Staff members Journalism 73.0% 75.2% Communication 11.5% 11.3% Advertising/PR/marketing 6.6% 6.3% Other subject 7.0% 6.5% None/no degree/incomplete 1.9% 0.6%

Field Managers Staff members Newspaper media 26.5% 21.6% TV media 18.2% 23.0% Magazines 15.3% 9.6% Advertising/marketing/public relations/communication/media 12.7% 11.0% Technology or social media company 11.6% [...]

Managers Staff members Programming languages 49% 59% Project management tools 25% 41% Page design or layout software 28% 41% HTML 27% 39% Graphic design software [...]

Managers Staff members Leadership and team management 35% 21% Social media skills 35% 32% Marketing content in new ways 31% 24% Understanding audience data 28% [...]

Managers Staff members Production skills for video 31% 34% Graphics and web design 30% 34% Writing skills 23% 27% Investigative reporting skills 20% 23% Audio [...]

Managers Staff members The flood of opinion and false information on the internet 54% 53% The economic model for news is broken 52% 47% Traditional [...]

Managers Staff members Very effective 16% 15% Somewhat effective 51% 51% Neither effective nor ineffective 10% 11% Somewhat ineffective 5% 5% Very ineffective 4% 3% [...]

Managers Staff members Improved greatly in quality 4% 4% Improved somewhat in quality 17% 17% Remained about the same as 5 years ago 17% 17% [...]

Managers Staff members Improved greatly in quality 29% 30% Improved somewhat in quality 34% 32% Remained about the same as 5 years ago 17% 20% [...]

Managers Staff members Mostly positive: Open distribution can’t be stopped and is a good thing 58% 62% Mostly negative: Aggregators should compensate journalists 43% 39%