Charts

Predicted page views State/local campaign mention 5,713 No state campaign mention 3,911

Predicted social referrals State/local campaign mention 601 No state campaign mention 321

Date Column Name Horserace 54% Fundraising 34% Polls 23%

Predicted page views No strategy 6,910 1 strategy component 5,812 2 strategy components 4,889 3 strategy components 4,112

Predicted social referrals No strategy 752 1 strategy component 613 2 strategy components 500 3 strategy components 408

Predicted page views Traditional headline 5,713 Clickbait headline 3,982

Predicted social referrals Traditional headline 601 Clickbait headline 332

Predicted page views Corruption coverage 7,830 No corruption coverage 5,506

Predicted social referrals Corruption coverage 1,115 No corruption coverage 574

Reliability analysis News article characteristics Issues Local campaign (article relevance) 0.78 Budget-related 0.79 Article type (1 = hard news) 0.97 Economy (in general) 0.82 Federal [...]