Learn more about our 2024 Impact Report!

Charts

SOCIALTRUST1: Those who see a social media post from someone they trust evaluate the article more positively than those who see one from someone they do not trust across a range of metrics.
Trust sharer Not trust sharer Got the facts right 50% 34% Diverse points of view 31% 22% Entertaining 30% 19% Easy to find important information [...]

March 20, 2017
SOCIALTRUST2: Those who see an article on social media from a person they trust are more likely to engage with it in a variety of ways, not just with the person who shared the article, but also with the news source.
Trust sharer Not trust sharer Share article 38% 24% Sign up for news alerts from source 13% 6% Follow source on social media 18% 12% [...]

March 20, 2017
SOCIALTRUST3: Most people who use social media to get news do not have a lot of trust in the content
Trust news a little/not at all Trust news somewhat Trust news a great deal/a lot LinkedIn 19% 30% 23% Reddit 20% 44% 22% Twitter 17% [...]

March 20, 2017
SOCIALTRUST4: There is little difference between an unknown and a trusted reporting source on how people assess an article on social media, but a lack of trust in a source has a significant effect.
Saw article branded as Daily News Review Saw article branded as AP (reported trusting AP) Saw article branded as AP (reported not trusting AP) Got [...]

March 20, 2017
SOCIALTRUST5: A lack of trust in a source reduces the likelihood of engaging with the source on social media.
Saw article branded as Daily News Review Saw article branded as AP (reported trusting AP) Saw article branded as AP (reported not trusting AP) Sign [...]

March 20, 2017
SOCIALTRUST6: A trusted sharer has a more positive impact on beliefs about news than a reputable news source.
Trusted sharer/unknown source Not trusted sharer/reputable source Got the facts right 49% 32% Diverse points of view 30% 15% Entertaining 29% 16% Easy to find [...]

March 20, 2017
SOCIALTRUST7: A trusted sharer has a greater impact on engagement with news than a reputable source.
Trusted sharer/unknown source Not trusted sharer/reputable source Share article 39% 23% Sign up for news alerts from source 12% 7% Follow source on social media [...]

March 20, 2017
LOCALORE1: 2014 vs. 2017 by total impressions
Total impressions 2014 28,200,000 2017 48,300,000

March 16, 2017
LOCALORE2: 2017 vs 2017 by broadcast
Broadcast 2014 24,500,000 2017 43,300,000

March 16, 2017
LOCALORE3: 2014 vs. 2017 by digital
Digital impressions 2014 1,300,000 2017 5,000,000

March 16, 2017