Charts

Average read time in seconds 0 issue mentions 170 2 issue mentions 179 4 issue mentions 188

Average read time in seconds Federal race coverage 165.2 State race coverage 179.9

Predicted page views Traditional headline 2,941 Clickbait headline 1,665  

News article characteristics   Issues   Local campaign (Article relevance) 0.91 Economy (in general) 0.84 Type 1.00 Jobs/employment 0.78 Federal campaign (1 = U.S. Senate) [...]

Among all stories Among stories categorized as “Enterprise” Among stories categorized as “Watchdog” Longform stories 127.714 113.071 144.357 Non-longform stories 93.643 82.769 87.429

Mean Without photos 98.857 With photos 113.643 With multiple photos 137.786

Among watchdog stories Among enterprise stories Among longform stories Without photos 103 108.583 109.929 With photo 105 87.692 98.071 With multiple photos 110.1 106.1 122.308

All stories Watchdog Enterprise Longform With video/audio 149.929 105 137.818 137.846 Without video/audio 100.357 101.214 94.182 97.643  

Source Average credibility perception Twitter 2.56 Facebook 2.55 Wikipedia 2.99 Google 3.02 Website 3.43 Press agency 3.81 Telephone 4.16 Email 4.25 Press conference 4.33 Stake-out [...]

Circulation size / type of news organization Change in all employees Online-only 13.89% 500k+ -8.35% 250-500k 2.69% 100-250k -8.17% 50-100k -16.80% 25-50k -8.28% 10-25k -4.13% [...]