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      An influencer reflects on his partnership with the Houston Chronicle

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      Marking a decade of Metrics for News

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NEED TO KNOW

Charts

  • TRUST-7-4: There are racial and ethnic differences in why Americans rely on certain sources

    Trust factor African Americans Hispanics Whites See people like me in reporting 46% 41% 33% Shares point of view 43% 40% 29% It’s entertaining 49% [...]

    April 14, 2016
  • TRUST-7-3: The specific factors people value when it comes to their news sources depend on their education

    Trust factor High school graduate or less Some college College degree or more It gets the facts right 75% 81% 85% It presents experts and [...]

    April 14, 2016
  • TRUST-7-2: The importance of general principles of trust varies by education levels

    Trust factor High school graduate or less Some college College degree or more Accuracy 77% 88% 94% Completeness 66% 83% 86% Transparency 56% 75% 79% [...]

    April 14, 2016
  • TRUST-7-1: Younger Americans place greater value on fast loading speeds and other digital considerations

    Presentation factor 18-34 years old 35-49 years old 50-64 years old 65 years old and older The site or app loads fast 72% 70% 53% [...]

    April 14, 2016
  • TRUST-1-8: Importance of convenience or entertainment factors

    Convenience or entertainment factor Extremely/very important Somewhat important Not very/not important at all It presents news and information in a way you can talk about [...]

    April 14, 2016
  • TRUST-1-7: Importance of balance factors

    Balance factor Extremely/very important Somewhat important Not very/not important at all It provides diverse points of view 58% 31% 11% You see your community and [...]

    April 14, 2016
  • TRUST-1-6: Importance of transparency factors

    Transparency factor Extremely/very important Somewhat important Not very/not important at all You know and trust its journalists 60% 29% 10% It explains the way it [...]

    April 14, 2016
  • TRUST-1-5: Importance of presentation factors

    Presentation factor Extremely/very important Somewhat important Not very/not important at all It’s concise and gets to the point 72% 22% 4% It is easy to [...]

    April 14, 2016
  • TRUST-1-4: Importance of completeness factors

    Completeness factor Extremely/very important Somewhat important Not very/not important at all It always has the latest news and information 76% 19% 4% The reporting is [...]

    April 14, 2016
  • TRUST-1-3: Importance of accuracy factors

    Accuracy factor Extremely/very important Somewhat important Not very/not important at all It gets the facts right 80% 16% 3% It presents expert sources and data [...]

    April 14, 2016
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