Trust factor African Americans Hispanics Whites See people like me in reporting 46% 41% 33% Shares point of view 43% 40% 29% It’s entertaining 49% [...]
Trust factor High school graduate or less Some college College degree or more It gets the facts right 75% 81% 85% It presents experts and [...]
Trust factor High school graduate or less Some college College degree or more Accuracy 77% 88% 94% Completeness 66% 83% 86% Transparency 56% 75% 79% [...]
Presentation factor 18-34 years old 35-49 years old 50-64 years old 65 years old and older The site or app loads fast 72% 70% 53% [...]
Convenience or entertainment factor Extremely/very important Somewhat important Not very/not important at all It presents news and information in a way you can talk about [...]
Balance factor Extremely/very important Somewhat important Not very/not important at all It provides diverse points of view 58% 31% 11% You see your community and [...]
Transparency factor Extremely/very important Somewhat important Not very/not important at all You know and trust its journalists 60% 29% 10% It explains the way it [...]
Presentation factor Extremely/very important Somewhat important Not very/not important at all It’s concise and gets to the point 72% 22% 4% It is easy to [...]
Completeness factor Extremely/very important Somewhat important Not very/not important at all It always has the latest news and information 76% 19% 4% The reporting is [...]
Accuracy factor Extremely/very important Somewhat important Not very/not important at all It gets the facts right 80% 16% 3% It presents expert sources and data [...]


