Charts

Trust-related factor Extremely/very important Somewhat important Not very/not important at all Accuracy 85% 11% 3% Completeness 77% 18% 4% Transparency 68% 25% 6% Balance 66% [...]

General Principle of Trust Specific and Actionable Factors Related to Trust Completeness The reporting is in‑depth It always has the latest news and information It [...]

What factors drive people to trust news reporting sources? Percent of… Adults who say accuracy is a critical reason they trust a news source 85% [...]

Number of newspapers Meter 62 Freemium 12 Hard 3 Not required 21

Circulation size Percent 50,000 to 100,000 86% 100,000 to 250,000 80% More than 250,000 64% Overall 79%

Hard Freemium Meter Not required 50,000 to 100,000 0% 12% 74% 14% 100,000 to 250,000 0% 20% 60% 20% More than 250,000 12% 4% 48% [...]

Number of articles 50,000 to 100,000 6.5 100,000 to 250,000 15 More than 250,000 10

Average digital price Hard $4.43 Freemium $3.52 Meter $2.97  

Price 50,000 to 100,000 $2.95 100,000 to 250,000 $3.20 More than 250,000 $3.41

Digital subscription No digital subscription Northeast 62% 38% West 75% 25% Southwest 82% 18% Midwest 86% 14% Southeast 92% 8%