Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      The uneasy art of collaborating with influencers

    • Article

      Plan your day-of and post-election coverage with these resources

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • TRUST-3-6: Among people who get news on social media, Facebook is named four times more frequently than any other network

    Percent Facebook 87% YouTube 21% Twitter 18% Instagram 13% LinkedIn 5% Reddit 3% Snapchat 3%

    April 15, 2016
  • TRUST-3-5: Allowing people to comment is especially important for crime and public safety news

    Percent Crime and public safety 50% Weather or traffic 36% Domestic issues 35% Lifestyle 29% National politics 28% Foreign or international news 23% Local news [...]

    April 15, 2016
  • TRUST-4-1: Those who place a higher value on trust factors are more likely to interact with news sources, including paying for it

    Trust is of higher importance Trust is of average importance Trust is of less importance Regularly share its content with others 55% 48% 32% Follow [...]

    April 15, 2016
  • TRUST-5-2: Bias and inaccuracy are the most common reasons Americans cite for an experience that made them trust a news source less

    What happened Percent of Americans Found it one-sided or biased 26% Found facts that were wrong 25% Found content personally offensive 9% Found advertisements annoying [...]

    April 15, 2016
  • TRUST-5-1: Confidence in the press is low compared to most other institutions

    A great deal of confidence Only some confidence Hardly any confidence Military 48% 45% 6% Scientific community 35% 53% 10% Supreme Court 26% 59% 14% [...]

    April 15, 2016
  • TRUST-3-1: Ad placement, load times, and mobile compatibility top the list of important digital factors

    Extremely/very important Somewhat important Not very/not important at all Don’t know/refuse The ads do not interfere with getting news and information 63% 18% 12% 7% [...]

    April 15, 2016
  • TRUST-3-7: Most people who use social media to get news do not have a lot of trust in the content

    Trust news a great deal/a lot Trust news somewhat Trust news a little/not at all LinkedIn 23% 30% 19% Reddit 22% 44% 20% Twitter 18% [...]

    April 14, 2016
  • TRUST-7-7: The topic of the news dictates which features of online news are valued most by digital consumers

    The topic of the news affects which digital features are valued most National politics Domestic policy Foreign or international news Crime and public safety Local [...]

    April 14, 2016
  • TRUST-7-6: The percent of people who say an item is very or extremely important depends on the type of news source

    The percent of people who say a factor is important depends on the type of news source Local TV National TV Radio Newspaper Media focused on one [...]

    April 14, 2016
  • TRUST-7-5: The percent of people who say a factor is very or extremely important depends on the topic

    The percent of people who say a factor is important depends on the topic National politics Domestic policy Foreign or international news Crime and public safety Local [...]

    April 14, 2016
Previous404142Next
Latest from Need to Know
  • The uneasy art of collaborating with influencers

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Polarization, journalism and the ‘pictures in our heads’: A Q&A with Yanna Krupnikov

  • Article

    Moving on from the way it’s always been done

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top