Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      How to use one hour a week to get started

    • Article

      Stop, delegate and listen: How news leaders can focus election coverage and what follows

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • PAY2: Millennials who regularly use paid news fall into three categories: those who use paid news only in print, those who use paid news only in a digital format, and those who use both types of paid news

    Percent Use paid news only in print 38% Use both types of paid news 41% Use paid news only in a digital format 21%

    September 29, 2015
  • PAY3: Many Millennials personally pay for print news

    Percent Print magazine 21% Print newspaper 15% Digital news app 14% Digital magazine 11% Digital newspaper 10% Email newsletter 10%

    September 29, 2015
  • PAY4: Older Millennials are more likely to personally pay for news

    Age Percent 18-21 23% 22-24 45% 25-29 46% 30-34 44%

    September 29, 2015
  • PAY5: Older Millennials are twice as likely to pay personally for print news compared to 18-21 year olds

    Pay personally for print newspaper Pay personally for print magazine 18-21 7% 9% 22-24 15% 22% 25-29 18% 25% 30-34 20% 26%

    September 29, 2015
  • PAY6: Only half of Millennials who say keeping up with the news is important personally pay for news

    Percent Keeping up with news is extremely or very important 50% Keeping up with news is somewhat important 35% Keeping up with news is not [...]

    September 29, 2015
  • PAY7: Millennials who say keeping up with the news is important are more likely to personally pay for digital news

    Keeping up with news is not very or not at all important Keeping up with news is somewhat important Keeping up with news is extremely [...]

    September 29, 2015
  • PAY8: Nearly 4 in 10 Millennials personally pay for both entertainment and news

    Percent Entertainment only 42% Both news and entertainment 36% Neither 18% News only 4%

    September 29, 2015
  • PAY9: Millennials who personally pay for entertainment are three times more likely to also pay for news

    Percent Pay for entertainment subscription 46% Do not pay for entertainment subscription 18%

    September 29, 2015
  • PAY10: Millennials who personally pay for entertainment are more likely to also personally pay for all types of news

    Do not pay for entertainment content Pay for entertainment content Print magazine 8% 25% Print newspaper 8% 17% Digital news app 4% 17% Digital magazine [...]

    September 29, 2015
  • PAY11: There is little difference between Millennials who personally pay for news and those who do not when it comes to online activities

    Do not personally pay for news Personally pay for news Checking and sending email 71% 75% Streaming music, TV, or movies 66% 71% Keeping up [...]

    September 29, 2015
Previous454647Next
Latest from Need to Know
  • How to use one hour a week to get started

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    How to stop doing work that underperforms: Advice from 4 newsrooms

  • Article

    Journalism in the fog of ‘high conflict’: Q&A with Amanda Ripley  

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top