Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      How to use one hour a week to get started

    • Article

      Laura Zommer, cofundadora de Factchequeado: “La colaboración es nuestra única opción eficaz para luchar contra la desinformación”

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • SUBSCRIPTIONS18: Information Collected by Newspapers for New Digital Subscription

    Type of data Percent Name 100% Email 100% Address 94% Phone 75% Display name 17% Gender 17% Birth year 16% Date of birth 1% Housing [...]

    February 17, 2016
  • SUBSCRIPTIONS19: Percentage of Newspapers with Customer Loyalty or Frequent Reader Programs

    Percent Industry overall 29% 25,000 and under 16% 25,001 – 50,000 40% 50,001 – 100,000 35% 100,001 – 200,000 57% More than 200,001 67%  

    February 17, 2016
  • Research review hyperlocal news 2

    Rating User contributions add value to the site 6.00 Content provided by users must be distinguished from content provided by staff on the site 5.81 [...]

    February 11, 2016
  • Research review hyperlocal news 1

    Rating Post something you have written on the site 6.56 Include links to original source material you have cited or used in some way 6.55 [...]

    February 11, 2016
  • TWITTERRESEARCH

    Journalist interacts with followers Journalist does not interact Credibility rating (1 to 7, higher values indicating more credible) 5.20 4.89 Favorability rating (1 to 7, [...]

    December 4, 2015
  • FACTCHECKSURVEY1: Overall, for whatever reason, how effective or ineffective do you believe “fact-checking journalism” is?

    Percent Very effective 15% Somewhat effective 50% Neither effective nor ineffective 11% Somewhat ineffective 6% Very ineffective 3% Not sure/no opinion 15%

    October 27, 2015
  • FACTCHECKSURVEY2: If you work in journalism, does the organization where you work do this kind of political “fact checking” work?

    Percent Yes, my organization has a dedicated fact-checking feature or brand as an ongoing feature 11% Yes, my organization has a dedicated fact-checking feature or [...]

    October 27, 2015
  • FACTCHECKSURVEY3: Overall, for whatever reason, how effective or ineffective do you believe “fact-checking journalism” is?

    Those whose organizations do fact-checking Those whose organizations do not typically do fact-checking Very effective 21% 14% Somewhat effective 62% 52% Neither effective nor ineffective [...]

    October 27, 2015
  • PAY14: Millennials who personally pay for news and those who do not are relatively similar in getting news on current events

    Millennials who personally pay for news and those who do not are relatively similar in getting news on current events Topic Most common source for those [...]

    September 29, 2015
  • PAY1: Use of paid entertainment subscriptions, products, or services is most popular among Millennials

    Pay personally Someone else pays Movies or TV downloads 55% 23% Cable TV 41% 28% Music 48% 6% Video games 46% 5% Other apps 38% [...]

    September 29, 2015
Previous444546Next
Latest from Need to Know
  • How to use one hour a week to get started

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    How the Long Beach Post’s community editorial board provides more than opinion

  • Article

    What can journalists do about the ‘Unreality Crisis’?

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top