Type of data Percent Name 100% Email 100% Address 94% Phone 75% Display name 17% Gender 17% Birth year 16% Date of birth 1% Housing [...]
Percent Industry overall 29% 25,000 and under 16% 25,001 – 50,000 40% 50,001 – 100,000 35% 100,001 – 200,000 57% More than 200,001 67%
Rating User contributions add value to the site 6.00 Content provided by users must be distinguished from content provided by staff on the site 5.81 [...]
Rating Post something you have written on the site 6.56 Include links to original source material you have cited or used in some way 6.55 [...]
Journalist interacts with followers Journalist does not interact Credibility rating (1 to 7, higher values indicating more credible) 5.20 4.89 Favorability rating (1 to 7, [...]
Percent Very effective 15% Somewhat effective 50% Neither effective nor ineffective 11% Somewhat ineffective 6% Very ineffective 3% Not sure/no opinion 15%
Percent Yes, my organization has a dedicated fact-checking feature or brand as an ongoing feature 11% Yes, my organization has a dedicated fact-checking feature or [...]
Those whose organizations do fact-checking Those whose organizations do not typically do fact-checking Very effective 21% 14% Somewhat effective 62% 52% Neither effective nor ineffective [...]
Millennials who personally pay for news and those who do not are relatively similar in getting news on current events Topic Most common source for those [...]
Pay personally Someone else pays Movies or TV downloads 55% 23% Cable TV 41% 28% Music 48% 6% Video games 46% 5% Other apps 38% [...]


