Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      Use history as a rallying point

    • Article

      Newsroom tips: Explaining the why of source tracking

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • TWITTER19A: Following breaking news on Twitter, Twitter uses

    Percent Scrolled through my timeline 80% Clicked a link to a story about the news event 77% Retweeted a relevant tweet or piece of news [...]

    August 31, 2015
  • TWITTER19B: Following breaking news on Twitter, outside uses

    Percent Went to a search engine for more information 51% Identified a news organization and then check repeatedly on its TV channel or websites 40% [...]

    August 31, 2015
  • TWITTER20: Following live events on Twitter

    Percent Scrolled through my timeline 60% Retweeted a relevant tweet or piece of news 44% Tweeted my reaction 43% Clicked a link to a story [...]

    August 31, 2015
  • MILLRACEETH10: African American and white Millennials follow news and information about their hobbies, their job, and how-to information at different rates

    % All Millennials % Whites % African Americans % Hispanics Information related to my interests or hobbies 61% 67% 46% 51% Information related to my [...]

    August 19, 2015
  • MILLRACEETH11: African Americans are less likely than others to follow several current events topics

    % All Millennials % Whites % African Americans % Hispanics Traffic or weather 51% 54% 41% 49% Crime and public safety 44% 42% 44% 43% [...]

    August 19, 2015
  • MILLRACEETH8: African Americans and Hispanics are more likely than whites to get news and information from YouTube and Instagram

    White African American Hispanic YouTube 20% 33% 38% Instagram 19% 45% 30% Twitter 14% 16% 11% Pinterest 9% 14% 15% Reddit 7% 10% 6% Tumblr [...]

    August 19, 2015
  • MILLRACEETH7: Whites, African Americans, and Hispanics engage with the news on Facebook in similar ways

    % All Millennials % Whites % African Americans % Hispanics Read or watch news stories posted by others on Facebook 70% 74% 63% 63% “Like” [...]

    August 19, 2015
  • MILLRACEETH6: White, African American, and Hispanic Millennials say they use Facebook in different ways

    % All Millennials % Whites % African Americans % Hispanics To get more information on something in the news 70% 72% 68% 72% To see [...]

    August 19, 2015
  • MILLRACEETH5: Millennials frequent Facebook for news and information at similar rates across racial and ethnic groups

    Whites African Americans Hispanics At least daily 56% 53% 53% Several times a week or less 31% 38% 33% Never 13% 9% 14%

    August 19, 2015
  • MILLRACEETH4: Millennials tend to use news and information in similar ways

    % All Millennials % Whites % African Americans % Hispanics It helps me stay informed to be a better citizen 57% 59% 57% 53% I [...]

    August 19, 2015
Previous515253Next
Latest from Need to Know
  • Use history as a rallying point

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    A new chapter for the press: 5 ideas for moving forward after Trump

  • Article

    How collaborating helped two Idaho publishers engage Latino audiences

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top