Charts

Percent I follow news organizations that tweet about that topic 63% I follow individuals that tweet about that topic, other than these 62% I follow [...]

Percent Today 30% Within the last 3 days but not today 34% 3-7 days ago 17% 1-4 weeks ago 11% More than a month ago [...]

Interaction Percent It provides something of value to me 31% I already know the brand 25% It connects to something my timeline is talking about [...]

Interaction type Percent Noticed a promoted tweet, trending topic or account 56% Clicked on a link in a promoted tweet 14% Clicked to look at [...]

Reason Percent I thought the story shed new light on an important topic 38% I thought the story was amusing or unusual 15% I thought [...]

Action Percent Clicked on a link in the tweet to a story 46% Retweeted 42% Favorited the tweet 26% Shared with my own words 14% [...]

How last news story was discovered Percent Browsing tweets from people I follow 62% Checking trending topics 8% Searching Twitter for keywords or hashtags 5% [...]

Topic Percent Sports 22% Civil rights / civil liberties 21% Current events, general 15% Politics and government, general 14% National news, general 12% Entertainment and [...]

Where seen Percent I see hashtags, Twitter handles, the Twitter logo, or tweets on TV 68% I see news stories that reference or display tweets [...]

Percent Always 7% Usually 34% Sometimes 51% Rarely 7% Never 1%