View Percent Mostly positive: It can help bring in new revenue and can be done ethically. 40.8% Mostly negative: It crosses ethical boundaries and will [...]
Challenge Percent Opinion and false information on the Internet 57.2% The economic model for news 44.1% Media owners focused too much on profits 35.3% The [...]
Choice Percent Declined greatly 18.5% Declined somewhat 41.4% Remained about the same 17.2% Improved somewhat 17.8% Improved greatly 4.3%
Skill 1980 and earlier graduates 1981-95 graduates 1996-2005 graduates 2006-15 graduates HTML 11.3% 12.3% 19.9% 26.8% Other computer languages 6.5% 8.4% 13.9% 19.4% Business management [...]
Skill 1980 and earlier graduates 1981-95 graduates 1996-2005 graduates 2006-15 graduates Writing 52.7% 58.2% 55.8% 46.7% Newsgathering / reporting / interviewing 43.4% 36.9% 33.9% 30.5% [...]
Reason Journalism Commercial Educational Political Entrepreneurial Technology Other professions To promote content that I or my publication has produced 68.3% 50.8% 48.4% 50.6% 55.7% 48.0% [...]
Reason Graduated 1980 and before Graduated 1981-95 Graduated 1996-2005 Graduated 2006-15 To promote content that I or my publication has produced 34.0% 51.9% 55.7% 63.1% [...]
Skill % saying “very important” Ethics 84.4% Writing 84.2% Subject matter expertise 58.0% Leadership and team management 54.4% Newsgathering / reporting / interviewing 52.5% Social [...]
Obstacle Percent Organizational resources and staffing 49% Keeping up with new and changing technology 39% Changing or unclear goals at my company 34% Always on [...]
Age Not too secure, or not at all Very or fairly secure 55+ 26.7% 65.8% 35-54 23.3% 73.2% 21-34 13.5% 84.6%


