Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      How to structure a knowledge hub

    • Article

      5 ways to support source tracking in your newsroom

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • Topics for which search is Millennials’ most common point of access

    Topic Percent using search engine for this topic Price comparisons 70% Hobbies 61% How-to information 60% Jobs 58% Science and technology 52% Health and fitness [...]

    March 9, 2015
  • Topics for which Facebook is Millennials’ most common point of access

    Topic Percent using Facebook for topic Pop culture 78% Music, TV, and movies 63% Social issues 62% Sports 60% Style, beauty, and fashion 60% Crime [...]

    March 9, 2015
  • Millennials regularly follow a variety of news and information topics

    Topic Percent who regularly follow Music, TV, and movies 66% Hobbies 61% Traffic and weather 51% Sports 49% Cooking 44% Job 44% Crime and public [...]

    March 9, 2015
  • Becoming an informed citizen is the number one reason Millennials cite for using news and information

    Reason for using news Percent who say this is a main reason Stay informed and be a better citizen 57% Find it enjoyable or entertaining [...]

    March 9, 2015
  • News ranks third among most frequent online activities

    Activity Percent of Millennials Checking and sending email 81% Checking the weather, traffic, or public transportation 70% Keeping up with what’s going on in the [...]

    March 9, 2015
  • More than 6 in 10 Millennials regularly keep up with news and information when online

    Activity Percent of Millennials Checking and sending email 72% Keeping up with what friends are doing 71% Streaming music, TV, or movies 68% Researching topics [...]

    March 9, 2015
  • How Millennials get news

    How Millennials get news Percent of Millennials who… Say keeping up with the news is at least somewhat important to them 85% Get news daily [...]

    March 9, 2015
  • Reader impressions of articles by level of editing

    Rating value Unedited versions Edited versions Professionalism 10.167 12.774 Organization 12.408 14.489 Writing 11.571 14.151 Value 7.500 8.819

    February 26, 2015
  • Fact-checker agreement during U.S. presidential campaigns

    Fact-checker agreement during U.S. presidential campaigns How often the primary fact-checkers in media reach similar conclusions 2008 2008 2008 2012 2012 2012 Fact checkers No. [...]

    January 26, 2015
  • Comments leading others to respond

    Likelihood of stimulating feedback Comments at the beginning of a thread 2.52 Comments asking a question 2.18 Controversial comments 1.74 Personalized comments 1.6 Very short [...]

    November 25, 2014
Previous616263Next
Latest from Need to Know
  • How to structure a knowledge hub

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    7 ways to get your COVID-19 reporting to those who need it

  • Article

    Are you fighting misinformation? Tell your audience

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top