Date Column Name Worry all/most of the time 20% Worry a little 46% Don’t worry at all 34%
Service Pay themselves Someone else pays Digital movies/TV 55% 23% Digital music 48% 6% Video games/apps 46% 5% Cable TV 41% 28% Other apps 38% [...]
Answer Percent responding Almost always online and connected 23% Mostly online and connected 28% A mix of both 39% Mostly offline 8% Almost always offline [...]
Source Percent who used it first to go deeper Search engine 57% Facebook 7% Online aggregator 4% Wikipedia 4% Local TV 4% Online-only publisher 3% [...]
Source Percent who found it most helpful to go deeper Search engine 50% Facebook 7% Online aggregator 5% Wikipedia 5% Local TV 4% Online-only publisher [...]
Type of news Percent who delved deeper on news News you can use 37% Hard news 36% Lifestyle 18% Other or none 8%
Search engines and news aggregators are most often utilized for ‘news you can use’ Topic Percent using a social source Percent using a reporting source [...]
For hard news topics, Millennials continue to embrace original news reporting sources For many of these “hard news” topics, Millennials are likely to go directly to [...]
Social platforms predominate as the gateway to lifestyle news Millennials rely on social media strongly, but not exclusively,for news about lifestyle and entertainment topics Topic [...]
Topics for which other sources are most popular among Millennials Question: Where do you most often get your information on this topic? Please select all [...]


