Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      Bridging silos with scrums

    • Article

      Build newsroom habits with source tracking

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • Millennials are not very worried about their privacy online

    Date Column Name Worry all/most of the time 20% Worry a little 46% Don’t worry at all 34%

    March 9, 2015
  • A large majority of Millennials use paid services for movies, TV, and music, and often pay for it themselves

    Service Pay themselves Someone else pays Digital movies/TV 55% 23% Digital music 48% 6% Video games/apps 46% 5% Cable TV 41% 28% Other apps 38% [...]

    March 9, 2015
  • Majority of Millennials are almost always or mostly online and connected

    Answer Percent responding Almost always online and connected 23% Mostly online and connected 28% A mix of both 39% Mostly offline 8% Almost always offline [...]

    March 9, 2015
  • When Millennials want to dive deeply into a topic, the majority first turn to search engines

    Source Percent who used it first to go deeper Search engine 57% Facebook 7% Online aggregator 4% Wikipedia 4% Local TV 4% Online-only publisher 3% [...]

    March 9, 2015
  • Search engines are the most helpful source when Millennials dive deeply into a topic

    Source Percent who found it most helpful to go deeper Search engine 50% Facebook 7% Online aggregator 5% Wikipedia 5% Local TV 4% Online-only publisher [...]

    March 9, 2015
  • Types of news Millennials explore deeply

    Type of news Percent who delved deeper on news News you can use 37% Hard news 36% Lifestyle 18% Other or none 8%

    March 9, 2015
  • Search engines and news aggregators are most often utilized for ‘news you can use’

    Search engines and news aggregators are most often utilized for ‘news you can use’ Topic Percent using a social source Percent using a reporting source [...]

    March 9, 2015
  • For hard news topics, Millennials continue to embrace original news reporting sources

    For hard news topics, Millennials continue to embrace original news reporting sources For many of these “hard news” topics, Millennials are likely to go directly to [...]

    March 9, 2015
  • Social platforms predominate as the gateway to lifestyle news

    Social platforms predominate as the gateway to lifestyle news Millennials rely on social media strongly, but not exclusively,for news about lifestyle and entertainment topics Topic [...]

    March 9, 2015
  • Topics for which other sources are most popular among Millennials

    Topics for which other sources are most popular among Millennials Question: Where do you most often get your information on this topic? Please select all [...]

    March 9, 2015
Previous606162Next
Latest from Need to Know
  • Bridging silos with scrums

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    How Documented uses WhatsApp to reach local immigrant communities

  • Article

    Covering the campaign during coronavirus: What journalists need to know

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top