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NEED TO KNOW

Charts

  • Digital Divide Figure 19: Most commonly cited source for different types of news topics across racial and ethnic groups

    Most commonly cited source for different types of news topics across racial and ethnic groups Question: “Where do you usually go for news about this [...]

    September 11, 2014
  • Digital Divide Figure 18: Differences in the news topics Americans follow, by race and ethnicity

    Topic African Americans Hispanics Whites Traffic and weather 78% 88% 82% Your local town or city 72% 64%* 81% National government and politics 63%- 38%* [...]

    September 10, 2014
  • Digital Divide Figure 17: African Americans and Hispanics are less likely than whites to pay for news subscriptions of any kind

    Race/ethnicity Percent who pay for news Whites 31% African Americans 16% Hispanics 11%

    September 10, 2014
  • Digital Divide Figure 16: The reporting sources Hispanics and African Americans look to for news

    Source African Americans Hispanics Local TV news programs 90% 79% National network news 85% 59% 24-hour TV news channels 72% 53% Print or online newspapers [...]

    September 10, 2014
  • Digital Divide Figure 15: Level of trust in ways of discovering news by racial and ethnic groups

    Discovery method African Americans Hispanics Whites Electronic news alerts or subscriptions 53% 60% 44% Directly from a news organization 42% 44% 44% Search engines 36% [...]

    September 10, 2014
  • Digital Divide Figure 14: Most Americans, regardless of race or ethnicity, discover news directly from a news organization

    Discovery method African Americans Hispanics Whites Directly from a news organization 92% 84% 90% Word of mouth 67% 65% 65% Online news organizations 51% 44% [...]

    September 10, 2014
  • Digital Divide Figure 13: How smartphones influence the ways people “discover” news, among all adults

    Discovery method Smartphone owners Non-smartphone owners Search engines 61% 31% News aggregators 61% 33% Sharing news with friends electronically 54% 29%

    September 10, 2014
  • Digital Divide Figure 12: Most Americans, regardless of race or ethnicity, have no preferred technology for news

    Preferred device African Americans Hispanics Whites No preference 58% 56% 40% Television 22% 14% 27% Desktop or laptop computer 8% 11% 13% Cell phone 11% [...]

    September 10, 2014
  • Digital Divide Figure 11: Technology Americans use for news, by race and ethnicity

    Device African Americans Hispanics Whites Television 95%* 86% 87% Radio 67% 60% 66% Paper newspapers or magazines 65% 46%* 64% Desktop or laptop computer 62%* [...]

    September 9, 2014
  • Digital Divide Figure 8: Proportions of African Americans and Hispanics trying to follow news about their respective communities

    Segment % responding ‘yes’ African Americans 69% Hispanics surveyed in English 39% Hispanics surveyed in Spanish 80%

    September 9, 2014
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