Population Percent who view their own ability to question political leaders is very/extremely important Those who view accountability role as very important 87% Those who [...]
Population Percent who say holding political leaders accountable is very/extremely important Education Bachelors or above 82% Some college 74% HS graduate 68% No HS diploma [...]
Function Not at all/Not too important Somewhat important Very/Extremely important To deal fairly with all sides 6% 12% 81% To hold political leaders accountable 8% [...]
Importance Act as a watchdog Hold political leaders accountable Extremely important 24% 44% Very important 29% 29% Moderately important[Somewhat important] 30% 17% Not too important[Not [...]
Key journalistic terms Public who says a little/not at all familiar Native advertising 57% Op-ed 50% Attribution 43% Analyst vs. commentator 29% Reporter vs. [...]
School experience Percent of public Teacher assigned reading/discussion of news 61% Participated in school newspaper/TV/radio 26% Took a general class about the media or news [...]
How well the public understands Percent of journalists who think this Extremely/very well 15% Somewhat well 32% Not too well/not well at all 53%
Things journalists may do to build trust Public Journalists Offer more information about sources or evidence cited in a story 68% 66% Explain any controversial [...]
Democrats Independents Republicans PBS 66% 45% 39% Broadcast TV news such as NBC, CBS, or ABC 66% 46% 28% Local TV News 62% 51% 50% [...]
Type of interaction Daily or weekly Monthly or a few times a year Never Not applicable You engage with audiences on social media 72 16 [...]


