Who pays for news, and why do people subscribe?
| 53% of adults pay for news (not including cable TV bundles) |
| 54% of payers subscribe to newspapers |
| 52% of those who do not subscribe are “news seekers” |
| 26% who use a source for free might begin to pay for it |
| Coverage of a specific topic is the #1 reason why people start subscribing |
| 53% of digital subscribers have never paid for a print version of that outlet |
