| Age 18-40 | Age 41 and older | |
|---|---|---|
| Local news | 22% | 31% |
| Coupons or ads | 15% | 8% |
| Discount or promotion | 14% | 12% |
| Convenience of print | 14% | 15% |
| Support journalism | 11% | 4% |
| Paywall or access | 8% | 2% |
| Topical focus | 7% | 12% |
SUBSCRIBERS23: Older subscribers are more likely to say they subscribed to their paper for local news, younger subscribers more likely to say coupons
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
