| Democrats | Independents | Republicans | |
|---|---|---|---|
| Wanted discounts and coupons to save money | 18% | 26% | 24% |
| A paywall | 20% | 11% | 13% |
| Motivated by recent verbal attacks on the press | 13% | 4% | 2% |
| A message about supporting journalism for the good of the community and country | 10% | 4% | 2% |
SUBSCRIBERS31: The trigger factors for subscribing vary between Democrats and Republicans
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
