Twitter users Non-Twitter users
A person or organization you follow on Twitter 76% 4%
A person or organization you follow on another social networking site 66% 29%
An internet search using a search engine such as Google or Bing 62% 49%
Word of mouth from friends, family, coworkers or neighbors 59% 49%
A television news station through its broadcast or online 54% 75%
A mobile app 53% 31%
A radio station through its broadcast or online 46% 46%
Some website other than these 46% 31%
A newspaper through its print edition or online 43% 48%
A newsletter in print or online 31% 30%
A blog 28% 10%