Twitter users | Non-Twitter users | |
---|---|---|
A person or organization you follow on Twitter | 76% | 4% |
A person or organization you follow on another social networking site | 66% | 29% |
An internet search using a search engine such as Google or Bing | 62% | 49% |
Word of mouth from friends, family, coworkers or neighbors | 59% | 49% |
A television news station through its broadcast or online | 54% | 75% |
A mobile app | 53% | 31% |
A radio station through its broadcast or online | 46% | 46% |
Some website other than these | 46% | 31% |
A newspaper through its print edition or online | 43% | 48% |
A newsletter in print or online | 31% | 30% |
A blog | 28% | 10% |