Since 2017, Jenna Welch and her colleagues at StoryWorks, a documentary theater company composed of artists, journalists and educators, have worked at the crossroads of investigative reporting and community-centered public art in Clarksdale, Mississippi. They’ve spent time in the living rooms, churches, cotton fields, libraries and juke joints across the Delta listening to residents who hold entire histories in their memories and daily work.
In this place renowned as the birthplace of American music, a unique form of cultural heritage preservation is taking root: a series of historic bus tours developed as the capstone project of the Delta Cultural Heritage Ambassadors Program. Held during the Sunflower River Blues and Gospel Festival, the tours offer a rich experience beyond the music.
The StoryWorks program not only gives locals the tools they need to tell their stories to an international audience, Welch writes, it empowers them to benefit from the cultural tourism in the region, which often benefits developers and excludes those who carry on the culture. She wrote for API how local news organizations can try a similar approach of deep listening, bringing together a diverse group of storytellers and offering practical training to platform community voices.
How journalism and storytelling give residents tools to preserve their own experiences and pasts
By Jenna Welch, artistic director and creator of StoryWorks
Over the years, we have heard a recurring refrain: while the Delta is rich with stories, only the Blues was receiving support and investment. Meanwhile, the communities that shaped that history were frequently excluded from benefiting financially from the burgeoning tourism industry built on their culture and labor. We found ourselves asking two simple but catalytic questions: If cultural experiences beyond the Blues were offered, would visitors be interested? And what could be done to help local residents build capacity to compete with the larger tourism industry?
We were confident that if we built this, people would come.
StoryWorks has been writing and performing documentary plays in the Mississippi Delta since 2017. Because of this longstanding presence, we were uniquely situated to help build a more authentic and holistic approach to local cultural tourism. In 2023, through a partnership with Delta State University and major support from the Walton Family Foundation, we created the Delta Cultural Heritage Ambassadors Program, an accredited cultural preservation and storytelling initiative open to residents of Coahoma County.
Provide practical training
Two years later, we have graduated two unique cohorts totaling twenty-one participants, ranging in age from 19 to 71. Their backgrounds speak to the depth and variety of cultural expertise within the community, and their shared qualifications were not formal degrees or resumes but deep community stewardship and a passion for history.
The curriculum was designed to provide practical training:
- Research and oral history collection
- Historic preservation
- Journalism
- Narrative storytelling
- Performance
- Marketing
- Event planning
- Tour development.
Weekly online classes, taught by the StoryWorks team with guest lecturers, all built toward an intensive in-person summer program where participants co-created a large-scale exhibition that relied on their ability to research, design and curate a public experience.
The tours were vibrant, community-led explorations of Delta history. But behind the scenes, the program served a deeper purpose: it provided an antidote to expropriation of “Blues Tourism,” asserting that cultural tourism should not only reflect authentic local narratives but also empower the people who live them.
Creativity and knowledge multiply exponentially when intergenerational partnership blossoms, creating a powerful collaboration. When a 71-year-old quilting artist discusses land memory with a 25-year-old journalist, or when a pastor and a farmer collaborate to map a hush harbor near a field of purple hull peas, the community begins to repair itself.
What we learned
The most unexpected outcome for StoryWorks has been one that local news outlets might strive for when doing similar work: we entered this program as a storytelling institution and now we are bridge builders. Scaling our engagement across the community has required patience and humility, showing up again and again, listening more than we speak and building trust one relationship at a time. We have reshaped the norms we hold for community participation: we now expect deep collaboration and the community expects transparency, creativity and shared ownership from us in return.
We believe the Delta Cultural Heritage Ambassadors Program offers a replicable model for other communities facing similar challenges of cultural extraction — one that local newsrooms could use to cultivate community participation. When residents gain the tools to preserve and interpret their own histories, preservation becomes a form of resistance, protecting narratives that have long been overlooked or commodified. This creates a catalyst for economic resilience and civic connection.
Jenna Welch is the artistic director and creator of StoryWorks, a groundbreaking documentary theater project launched by The Center for Investigative Reporting in 2013 that transforms investigative journalism into theater. She has developed 12 new plays across the country. Read her full essay here.
