We invest time, thought and resources to produce useful custom studies and in-depth reports that address the most pressing issues facing media.
In partnership with The AP-NORC Center for Public Affairs Research, we have formed a joint research initiative called the Media Insight Project to better understand news consumers. We conduct data-driven, innovative studies meant to inform the news industry and the public about various important issues facing journalism and the news business.
We also develop an array of reports that offer a collection of insights, resources and intelligence on specific topics. Those reports often feature interviews with industry experts and case studies of what newsrooms are doing.