Demonstrate credibility and build audience trust

The American Press Institute partners with Trusting News, a program run by engagement strategist Joy Mayer, to help newsrooms demonstrate credibility and actively earn their audiences’ trust. Trusting News offers one-on-one coaching for journalists looking to improve trust issues, and partners with newsrooms to experiment with innovative ways of building trust.

API also partners with the AP-NORC Center for Public Affairs Research to form the Media Insight Project, which conducts research on American news consumers and the evolution of public opinion about the media.

Another important facet to API’s work on trust is helping newsrooms better listen to their audiences. API has gathered expertise in this area, and in 2019, thanks to a grant from the News Integrity Initiative, was able to offer hands-on mentoring to newsrooms looking to better understand their communities.

Try these resources from API for building trust: