Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether [...]
Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Special Editions & Series
Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
As news teams begin thinking about their election coverage plans, it may feel like adding more tasks to an already full plate, with a fraction of the staff and resources they once had. But that doesn’t have to mean figuring out how to do more with less — maybe it’s doing less with less.
How can we center care when examining who gets to select and tell stories, how and where they are told, how stories are heard and responded to?
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
