Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
When journalists talk about how they wish the public could recognize good reporting from bad reporting or even fakery, the subject often turns to whether [...]
Medicine came to the realization some years ago: Being a good doctor requires more than knowing science. The best doctors also understand their patients. As [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Special Editions
Resources and advice on how AI can serve your news organization. We’re here to help cut through the noise and share what you need to know about AI as a local journalist.
It has been a very fast year. Instead of grinding at half-strength, take these next five Mondays of July to work through some leadership challenges that will directly and positively impact your mental health, and by proxy, the health and well-being of your team.
Trusting News is sharing best practices for engaging audiences and building trust. How do you know what your community thinks of your work?
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
