Conversion wins promo image
Three examples of creator partnerships that led to conversion wins for local news organizations. Leidy Celeste (from left) in a TikTok on Dodge City, Kan., for Planeta Venus; Shawn Singh takes Instagram viewers behind the scenes of a restaurant review for the Houston Chronicle; and Michelle Reed and Simon Washee promote a three-day cultural event in the Tulsa area for Crosswinds News.
