A new way of looking at trust in media: Do Americans share journalism's core values?

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  A new way of looking at trust in media: Do Americans share journalism’s core values?

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  How we studied moral values to understand trust in the news media

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  What are Americans’ moral values and journalism values?

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  Broadening the moral values addressed in a news story can increase trust

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  Cluster analysis: Four groups of Americans based on their responses to moral and journalistic values

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  How to sell more news subscriptions by appealing to broader moral values

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  Study methodology for ‘Do Americans share journalism’s core values?’

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  Appendix I: Moral and journalism values questionnaires

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  Appendix II: Panel of experts who advised on defining journalism values

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  Appendix III: Experimental stories we used to test broadened appeals to moral values