Engage to build trust

Here’s a question we love to ask journalists: How do you know what your community thinks of your work?

Online comments represent a rich opportunity for journalists to tell the story of their work, get on the record about their integrity and answer questions about their ethics and process. 

Instead of having them assume, tell your community who you are, what has shaped you and what experience you have. Doing this makes you human and relatable. It also can make you credible, respected and trusted.

Want to shift your newsroom’s culture around engagement and building trust? Need buy-in for your ideas? Here are five tips for getting started.