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NEED TO KNOW
Paths to subscription
Study
Paths to Subscription: Why recent subscribers chose to pay for news
Study
What makes people ready to subscribe to local news, and what converts them
Study
After conversion: How to engage and retain new subscribers
Study
How different types of recent subscribers vary
Study
Digital subscribers: What motivates them to pay and how they are different from print readers
Study
Younger subscribers: What the future of paying for local news looks like
Study
How subscriber motivations vary in big and small markets
Study
What drives Republicans or Democrats to subscribe to local news
Study
Paths to subscription: Nine common journeys from reader to subscriber
Study
Digital Paywall Converters subscribe because they want unlimited articles
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