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NEED TO KNOW
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Paying for news

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    About the study

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    Who pays for news in general and why

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    Newspaper subscribers vs. other types of subscribers

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    Who does not pay for news

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    “Seekers” vs. “Bumpers” and a potential target for news organizations

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    Print vs. digital subscribers: Demographic differences and paths to subscription

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    Price and paying for news

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    How do younger news payers differ from older news payers?

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    Paying for news: Why people subscribe and what it says about the future of journalism

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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
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    • Areas of Focus
      • Civic Discourse & Democracy
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Recent Resources
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    An evolution of the mission of The American Press Institute

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    Build newsroom habits with source tracking

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