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NEED TO KNOW

The 3 types of news subscribers

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    Methodology: HCD research

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    The 3 types of news subscribers: Why they pay and how to convert them

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    News subscriber archetypes

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  • Weekly Roundup — API’s new look and messaging, publishing AI-generated articles lowers trust, and how to report on climate change to skeptics

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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
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  • Our Areas of Focus
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
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    • Local News Summits
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Recent Resources
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    An evolution of the mission of The American Press Institute

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    Build newsroom habits with source tracking

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