Welcome to our new website!
API has developed a roadmap to help you make the transition to Google Analytics 4 (GA4) go as smoothly as any transition to a new analytics platform can.
Google Tag Manager is our recommended way of setting up for GA4.
API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.
For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.
One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”
We invited newsroom leaders to talk about their transition to GA4 and I’ve pulled together some highlights of our conversation.
Useful insights for people advancing quality, innovative and sustainable journalism
© 1946 - 2023 American Press Institute • All Rights Reserved •
Press “ESC” key to close