Transitioning to GA4

API has developed a roadmap to help you make the transition to Google Analytics 4 (GA4) go as smoothly as any transition to a new analytics platform can.

Google Tag Manager is our recommended way of setting up for GA4.

API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.

For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

We invited newsroom leaders to talk about their transition to GA4 and I’ve pulled together some highlights of our conversation.