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NEED TO KNOW
Understanding the rise of sponsored content
Report
Understanding the rise of sponsored content
Report
Why sponsored content is promising for news organizations
Report
The definition of ‘sponsored content’
Report
The four business models of sponsored content
Report
Managing risks, maintaining standards and ethics in sponsored content
Report
How sponsored content is created
Report
How to measure success of sponsored content
Report
Unsolved challenges of sponsored content
Report
Appendix: What specific publishers, brands and analysts are doing with sponsored content
Report
Appendix: Participant list and related readings from the sponsored content summit
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