Though “engagement” is a word journalists hear a lot these days, its function can be tough to articulate. For many, the goal of engagement seems [...]
People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, [...]
The majority of the public follows news and information with great interest and frequency. And trust seems to be an important component related to how [...]
This study was designed to move beyond traditional conceptions of trust in the news. These general measures of trust have been identified in long‑standing academic [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press‑NORC Center for [...]
Digital formats provide distinctly different opportunities for people to engage with news and information than do traditional print and broadcast media formats. In doing so, [...]
Research from others has noted that Americans’ trust in the press has been declining, with occasional interruptions, for roughly two decades. This study finds that [...]
For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.
This study employs a new approach for understanding trust. Rather than asking people about what makes news trustworthy in the abstract, we ground respondents by [...]


