Revenue & Resilience

A reader has paid for a subscription. Now what needs to happen? This is a critical moment to shape the experience of subscribers and influence [...]

Say you’ve implemented a well-designed program to onboard new customers. It’s getting them to look back favorably on their decision to subscribe, and to learn [...]

Better Digital: Embracing data-based content and distribution strategies Unless a newspaper’s goal is to fade into oblivion, reducing print must be accompanied by investment in [...]

Expecting Pushback: How to tell readers change is coming Perhaps more than with any other issue, the publishers and newspaper leaders interviewed for this study [...]

Planning the Change: Picking which print days to cut A critical choice when reducing print publication frequency is selecting which days of the week to [...]

The Best Path: Reducing print on a thoughtful journey to digital Cutting a newspaper’s publishing days can save money by eliminating the pieces of the [...]

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for years, newspapers here and there [...]

After interviewing dozens of journalists and analysts, we emerged with a lot of inspiration and a blueprint that can be applied to any newsroom. Although [...]

If a newsroom wants reporters to learn from experimentation, then the end point of every project is feedback and inspiration. “The most important part of [...]

In every single case, the journalists and data analysts we consulted said there’s one crucial factor that gets journalists on board with data experiments, and [...]