Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      Know how your journalism fits into the information mix

    • Article

      On this first Local News Day, we celebrate the important work of our API community

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Revenue & Resilience

  • Report

    Six steps to create a metrics-driven newsroom

    After interviewing dozens of journalists and analysts, we emerged with a lot of inspiration and a blueprint that can be applied to any newsroom. Although [...]

    March 13, 2019
  • Report

    Build a positive feedback loop

    If a newsroom wants reporters to learn from experimentation, then the end point of every project is feedback and inspiration. “The most important part of [...]

    March 13, 2019
  • Report

    Unleash curiosity to get journalists working with metrics

    In every single case, the journalists and data analysts we consulted said there’s one crucial factor that gets journalists on board with data experiments, and [...]

    March 13, 2019
  • Report

    Ask the right questions, use the right data

    One of the most popular knocks on metrics-oriented newsrooms is best summarized as “If all you have is a hammer, everything looks like a nail.” [...]

    March 13, 2019
  • Report

    Make metrics simple — and meaningful

    How do newsroom metrics advocates pique their colleagues’ interest in using data? Many of the editors, data analysts and trainers we spoke to start by [...]

    March 13, 2019
  • Report

    Connect metrics to strategy

    To see the point of metrics, journalists need to understand what their organizations are doing to survive and thrive. That goes way beyond the high-flying [...]

    March 13, 2019
  • Report

    How to build a metrics-savvy newsroom

    Journalists have a reputation for dismissing data about their stories. But it’s undeserved. After all, the axiom “if it bleeds, it leads” describes a newsroom [...]

    March 13, 2019
  • API Update

    Nine news organizations receive API’s Metrics for News analytics with Knight Foundation support

    We are excited to announce today a new cohort of newsrooms using Metrics for News, the American Press Institute’s analytics dashboard and content strategy program. [...]

    March 11, 2019
  • Article

    What are the keys to an effective subscription offer page?

    Well-constructed offer pages are vital to the goal of increasing reader revenue. They can influence a user’s entire perception of your publication and service — [...]

    February 6, 2019
  • API Update

    American Press Institute announces affiliation with Trusting News and Reynolds Journalism Institute, to provide new funding and growth in 2019

    The American Press Institute and the Missouri School of Journalism’s Donald W. Reynolds Journalism Institute announced a partnership today to grow and strengthen the Trusting [...]

    January 7, 2019
Previous111213Next
Latest from Need to Know
  • Know how your journalism fits into the information mix

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Use historical records to deepen community coverage and find new revenue streams

  • Article

    The power of intergenerational storytelling to solidify community and effect change

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top