Digital subscriptions pose unique business opportunities for newspapers—they can be sold to anyone, anywhere, and have higher margins unhindered by printing or delivery costs. Digital [...]
Once a reader has moved down the path to subscription, the journey is not over. Winning someone over to subscribe is not the end of [...]
The consumer’s journey toward subscribing begins with engagement. How did the recent subscribers we studied engage with their newspaper before deciding to pay? The answers [...]
The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth [...]
Refugee and immigrant-related issues tend to be politically charged, and some audience members are very adamant about sharing their oppositional views. Keeping these voices — [...]
One of the main goals of this project is to help reporters tell multifaceted and moving stories about refugees, so storytelling is at the heart [...]
Local refugee communities may not be widely visible to the larger population in some areas, but there are a number of ways to effectively establish [...]
Deciding how to cover refugee issues will be different for every organization. Newsrooms vary widely in size, structure and audiences, and the journalists interviewed for [...]
The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a [...]
Ethnographic research, or the study of people in their culture, is the core part of human-centered design. Unlike market research or focus grouping, which use [...]
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