The survey featured new subscribers from 90 newspapers, which ranged from small papers to some of the largest papers in the country. This wide array [...]
For several decades now, newspapers have fretted about their aging audience and the challenge of reaching younger readers. There are promising signs that young people [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
Digital subscriptions pose unique business opportunities for newspapers—they can be sold to anyone, anywhere, and have higher margins unhindered by printing or delivery costs. Digital [...]
Once a reader has moved down the path to subscription, the journey is not over. Winning someone over to subscribe is not the end of [...]
The consumer’s journey toward subscribing begins with engagement. How did the recent subscribers we studied engage with their newspaper before deciding to pay? The answers [...]
The dual-revenue model of print advertising and home delivery subscriptions that historically sustained newspapers is fading. In its place, newspapers are pursuing new revenue growth [...]
Refugee and immigrant-related issues tend to be politically charged, and some audience members are very adamant about sharing their oppositional views. Keeping these voices — [...]
One of the main goals of this project is to help reporters tell multifaceted and moving stories about refugees, so storytelling is at the heart [...]
Local refugee communities may not be widely visible to the larger population in some areas, but there are a number of ways to effectively establish [...]
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