Revenue & Resilience

Over the past several months, these organizations learned the fundamentals of product development and used that knowledge to build products that would help their communities.

One of the first comments we heard from newsrooms who started setting up a GA4 instance — aside from, “Why, Google … why?!” — was “Where are my reports?”

For the rest of us, the bottom line is: If you’re stressed about losing a year’s worth of growth analysis, know that you’re not alone. Everyone’s in the same boat.

API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.

Google Tag Manager is our recommended way of setting up for GA4.

API has developed a roadmap to help you make the transition to Google Analytics 4 (GA4) go as smoothly as any transition to a new analytics platform can.

With Facebook’s continued de-prioritization and divestment from news, the ongoing Twitter saga and ByteDance data security concerns, there’s a lot for newsrooms to navigate when it comes to social media platforms.

How should news organizations appeal to Millennial and Gen Z news audiences and keep them coming back? That question has been at the heart of [...]

This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

As noted in the previous section, Americans ages 16 to 40 across age groups are more likely to pay for or donate to news content [...]