Welcome to our June Special Edition Series on how local newsrooms can adapt to changing news habits.
The latest study from the Media Insight Project, The evolving news landscape: Comparing media habits and trust between teens and adults, offers valuable insights on where people turn for news, who they trust and what information they seek out (or avoid). And it’s unique in that it surveyed both adults and teens as young as 13.
The study’s findings likely align with news engagement behavior you’re already noticing at your news organization or hunches you have based on young people you know, but the data across age groups shows these shifts cannot be written off as a passing trend that younger generations will age out of.
This month, we’ll make that research actionable for local news leaders, offering a tactic you can try each week, supported by the study’s findings.
The Media Insight Project is a collaboration of The Associated Press-NORC Center for Public Affairs Research, the American Press Institute, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications and the Local News Network at the University of Maryland’s Philip Merrill College of Journalism.
More on changing media habits
- The evolving news landscape: Comparing media habits and trust between teens and adults
- What teens are saying about the content they trust — and how local news can engage them
- 3 ways local news organizations are experimenting to increase paid subscriptions
- 4 takeaways for local news leaders from a study on news consumption by U.S. teens and adults
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How local newsrooms can adapt to changing news habits
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How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
We asked four summit participants to share more about the ways they are defining, measuring and acting on signals of impact.
