The American Press Institute awarded grants to four news organizations participating in the Beyond Print program, a cohort designed to guide publishers away from print-centric [...]
Who are the Americans ages 16 to 40 who are most closely following information on traffic, weather, or transportation, and how are they encountering it?
Overall, Americans ages 16 to 40 pay at least some attention to many topics. On average, they follow nine different topics in our list, often a mix of “lifestyle,” “news you can use,” and “hard news” topics.
Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?
This section examines the demographics and news behavior of the 15% of Millennials and Gen Z who say they most closely follow national politics or government.
As the public navigated the COVID-19 pandemic from its onset in 2020, practical information related to COVID-19 played a central role in media coverage. The [...]
Publishers may be able to develop different strategies and messages for moving Gen Z and Millennials “down the audience funnel” based on tendencies for different news followers to pay or share news.
Research shows many Americans are facing increasing mental health and well-being challenges, and Gen Z and Millennials have been especially affected in recent years.
About 15% of Millennials and Gen Z say they most closely follow news about social issues such as abortion, gun policy, or LGBTQ issues, and this section highlights their demographic makeup and news behavior.
When Gen Z and Millennials closely monitor news about crime and public safety, where do they turn for that information and how? The Media Insight [...]
© 1946 - 2025 American Press Institute • All Rights Reserved •