Thirteen news organizations are starting 2023 as part of a cohort assembled by the American Press Institute to track the diversity of people quoted in their stories through Source Matters, API’s award-winning source diversity tracking and analysis tool.
News organizations need to figure out how to show Gen Z and Millennials why their content is more trustworthy than everything else on the internet
The American Press Institute awarded grants to four news organizations participating in the Beyond Print program, a cohort designed to guide publishers away from print-centric [...]
Who are the Americans ages 16 to 40 who are most closely following information on traffic, weather, or transportation, and how are they encountering it?
Overall, Americans ages 16 to 40 pay at least some attention to many topics. On average, they follow nine different topics in our list, often a mix of “lifestyle,” “news you can use,” and “hard news” topics.
Millennials and members of Generation Z will soon become the industry’s dominant generations of news consumers and subscribers. What news topics do they follow most often, and how do they get that coverage?
This section examines the demographics and news behavior of the 15% of Millennials and Gen Z who say they most closely follow national politics or government.
As the public navigated the COVID-19 pandemic from its onset in 2020, practical information related to COVID-19 played a central role in media coverage. The [...]
Publishers may be able to develop different strategies and messages for moving Gen Z and Millennials “down the audience funnel” based on tendencies for different news followers to pay or share news.
Research shows many Americans are facing increasing mental health and well-being challenges, and Gen Z and Millennials have been especially affected in recent years.
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