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      Build authentic engagement with student-led reporting

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      The power of intergenerational storytelling to solidify community and effect change

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NEED TO KNOW

Revenue & Resilience

  • API Update

    API selects four news organizations for inaugural Beyond Print cohort

    Four news organizations will participate in the American Press Institute’s new Beyond Print program, which will help guide publishers away from print-centric revenue models toward [...]

    July 27, 2022
  • Article

    These news orgs are boosting revenue with locally themed merchandise

    Last May, a pair of endangered piping plovers laid eggs on Chicago’s Montrose Beach. As cinema stars and mascots for local conservationists, the two birds [...]

    March 7, 2022
  • API Update

    American Press Institute receives funding to help newspapers put digital in the forefront and reduce reliance on print

    The American Press Institute (API), a nonprofit dedicated to helping transform news organizations for an audience-centered future, today announced a new initiative that will help [...]

    March 1, 2022
  • API Update

    Welcome API’s new Metrics for News team member, Shay Totten

    The American Press Institute is excited to announce that Shay Totten has joined our team as Newsroom Success Manager. In his role, Totten will work [...]

    January 10, 2022
  • Article

    These news orgs are building beats from reader donations

    Asking audiences to make a donation to support journalism may not have been something many local news organizations — apart from public media newsrooms, that [...]

    November 3, 2021
  • Article

    How Newsday and The Spokesman-Review keep more subscribers

    On September 28, API hosted an online discussion on tactics for retaining subscribers. Many publishers are recognizing the critical need to invest more in subscriber [...]

    October 12, 2021
  • Article

    How to stop doing work that underperforms: Advice from 4 newsrooms

    One of the biggest challenges we’ve heard from the newsrooms we work with is that there’s not enough time. Journalism has always been a high-stress [...]

    August 11, 2021
  • API Update

    Track the diversity of your sources with Source Matters — an easy automated tool from API

    In recent months we at the American Press Institute have taken a deep dive into how news organizations can expand their sourcing to represent fairly [...]

    June 21, 2021
  • Report

    Challenging conventional customer service methods

    Integrating departments to break down silos, optimizing the customer experience and investing in high-touch service are all effective ways for news outlets to improve their [...]

    May 24, 2021
  • Report

    Investing in ‘high-touch’ customer service

    Automated phone systems, online self-service portals and other low-touch tactics have become the standard when it comes to customer service across industries. Companies these days [...]

    May 24, 2021
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  • About
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