The American Press Institute (API), a nonprofit dedicated to helping transform news organizations for an audience-centered future, today announced a new initiative that will help [...]
The American Press Institute is excited to announce that Shay Totten has joined our team as Newsroom Success Manager. In his role, Totten will work [...]
Asking audiences to make a donation to support journalism may not have been something many local news organizations — apart from public media newsrooms, that [...]
On September 28, API hosted an online discussion on tactics for retaining subscribers. Many publishers are recognizing the critical need to invest more in subscriber [...]
One of the biggest challenges we’ve heard from the newsrooms we work with is that there’s not enough time. Journalism has always been a high-stress [...]
In recent months we at the American Press Institute have taken a deep dive into how news organizations can expand their sourcing to represent fairly [...]
Integrating departments to break down silos, optimizing the customer experience and investing in high-touch service are all effective ways for news outlets to improve their [...]
Automated phone systems, online self-service portals and other low-touch tactics have become the standard when it comes to customer service across industries. Companies these days [...]
After breaking down organizational silos and integrating different systems, news outlets should get more granular in assessing areas where they can improve the customer service [...]
As news outlets increasingly rely on digital subscriptions as a primary revenue source, many are finding that barriers separating their print and digital functions — [...]
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