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      Maintaining momentum in the newsroom

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      Develop your influencer strategy

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NEED TO KNOW

Revenue & Resilience

  • Series

    How The Pilot used reader data to boost digital subscriptions

    The Pilot is a 100-year-old newspaper that covers Moore County, North Carolina, and publishes biweekly. As of August 2020, it had a print circulation of [...]

    October 6, 2020
  • Article

    How listening informed La Estrella de Tucsón’s reporting during COVID-19

    When COVID-19 infection rates began rising in southern Arizona in early spring, two things quickly became clear: one, predominantly Hispanic communities were suffering more than [...]

    September 16, 2020
  • Article

    How COVID-19 is reshaping grantmaking and what news organizations should know

    Just when news organizations are feeling the weight of unprecedented audience urgency, the numbing sear of burnout, and the effects of cratering ad revenues, foundations [...]

    May 5, 2020
  • Article

    How news organizations are asking for audience support in the time of coronavirus

    Many news organizations with paid subscriptions are removing barriers to their coronavirus coverage as a public service, and putting that content in front of their [...]

    May 4, 2020
  • API Update

    20 publishers earn free access to track COVID-19 coverage in Metrics for News

    In response to the enormous impact of the pandemic on news organizations and communities around the world, API created a special dashboard in our analytics [...]

    April 27, 2020
  • API Update

    Apply for free access to Metrics for News to track COVID-19 coverage

    As newsrooms across the country strive to serve their communities during the public health crisis, it’s even more important they know what in their coverage [...]

    March 20, 2020
  • Article

    How we work remotely

    As many newsrooms and offices move to remote work due to the coronavirus pandemic, we wanted to share some tips we’ve gathered over the years. [...]

    March 13, 2020
  • API Update

    API election network for local news leaders gains two community managers

    The American Press Institute today announced the addition of two community managers, Andrew Rockway and John Hernandez, to its project to connect local newsroom leaders [...]

    March 9, 2020
  • Article

    How to win the loyalty of new subscribers through great onboarding

    A reader has paid for a subscription. Now what needs to happen? This is a critical moment to shape the experience of subscribers and influence [...]

    December 5, 2019
  • Article

    How to retain subscribers by keeping their engagement levels high over time

    Say you’ve implemented a well-designed program to onboard new customers. It’s getting them to look back favorably on their decision to subscribe, and to learn [...]

    October 21, 2019
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  • About
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
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      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
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  • Products & Programs
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