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      Making data-driven recommendations to newsrooms requires strong research partnerships. Here’s how to build them.

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      Join us to explore how local identity and history can strengthen community engagement and sustainability

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NEED TO KNOW

Study

  • Study

    Breaking Down the Millennial Generation: A typology of young news consumers

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    September 25, 2015
  • Study

    Twitter and the News: How people use the social network to learn about the world

    Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How [...]

    September 1, 2015
  • Study

    How Millennials Use Technology to Get News: Differences by race and ethnicity

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    August 21, 2015
  • Study

    Facing Change: The needs, attitudes and experiences of people in media

    A new study of communication graduates finds that people in many different industries — from commercial brands to government and think tanks — now produce [...]

    August 6, 2015
  • Study

    A culture-based strategy for creating innovation in news organizations

    For journalism it truly is the best of times and the worst of times. The best, in that never has there been more opportunity for [...]

    May 27, 2015
  • Study

    How Millennials Get News: Study methodology and background

    Survey methodology This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and the Associated Press-NORC Center for [...]

    March 16, 2015
  • Study

    The Personal News Cycle: A focus on African American and Hispanic news consumers

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    September 16, 2014
  • Study

    The Personal News Cycle: How Americans choose to get their news

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    March 17, 2014
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
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  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
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    • Local News Summits
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  • Article

    Making data-driven recommendations to newsrooms requires strong research partnerships. Here’s how to build them.

  • Article

    Join us to explore how local identity and history can strengthen community engagement and sustainability

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