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      Bridging silos with scrums

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      Use historical records to deepen community coverage and find new revenue streams

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NEED TO KNOW

Study

  • Study

    Paths to Subscription: Why recent subscribers chose to pay for news

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    February 27, 2018
  • Study

    The Innovation Divide: Similarities and differences in how managers and staff view the transition to digital

    Editor’s note: Rather than slow, the pace of change in news in 2017 appears only to be accelerating. McClatchy’s new chief executive recently announced a [...]

    September 15, 2017
  • Study

    Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    July 13, 2017
  • Study

    ‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    May 24, 2017
  • Study

    Paying for news: Why people subscribe and what it says about the future of journalism

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    May 2, 2017
  • Study

    How to engage readers with digital longform journalism

    Introduction Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact — these are [...]

    December 1, 2016
  • Study

    Primary election coverage: What types of news engage audiences

    A broad, data-driven analysis of campaign coverage by the Engaging News Project and the American Press Institute shows how local, state, and federal elections are [...]

    October 11, 2016
  • Study

    The best ways to build audience and relevance by listening to and engaging your community

    People don’t just consume news today. They participate in it. People have access to vast and varied information. They pursue news on their own time, [...]

    May 2, 2016
  • Study

    Paying for Digital News: The rapid adoption and current landscape of digital subscriptions at U.S. newspapers

    Newspaper publishers in the United States have moved rapidly in recent years to create subscriptions for digital access to their news, and according to an [...]

    February 29, 2016
  • Study

    How Millennials Get News: Paying for content

    This research was conducted by the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research. [...]

    September 30, 2015
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  • About
    • What We Do
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    • Meet Our Team
    • API Updates
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