For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.
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- The relationship between general news habits and trust in the news
- The meaning of trust in news
- A new understanding: What makes people trust and rely on news
- About the study
- How people decide what news to trust on digital platforms and social media
- How trust can be broken, and the decline of confidence in the press
- Download the report or topline results
- Audiences value trust components differently depending on the news source and topic
- How trust differs across generation, socioeconomics, race and ethnicity, and gender
- Why trust matters
- Appendix A: Tabulations of trust components by topic and source
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When community members are no longer voters, their needs become diffuse once again and there is no clear, focusing mandate. So many newsrooms slip back into the usual: politics coverage driven by politicians and press releases. How do we avoid that backslide?
How can we avoid that backslide this time?
We see in research how trusted messengers matter for news that’s shared. We know Millennials and Gen Z pay for or donate to support email newsletters or video or audio from independent creators at higher rates than newspapers.
Election-focused flyers, postcards and print voter guides will add to the knowledge of how news organizations can deploy print to reach new audiences and deepen community ties.
