| Digital Paywall Converters | Other subscribers | |
|---|---|---|
| Live in urban area | 35% | 27% |
| Live in suburban area | 47% | 56% |
| Live in rural area | 17% | 17% |
| Subscribe to small paper | 8% | 17% |
| Subscribe to mid-sized paper | 7% | 17% |
| Subscribe to small metro paper | 24% | 34% |
| Subscribe to large metro paper | 61% | 32% |
SUBSCRIBERS36: Digital Paywall Converters are more likely to live in urban areas and subscribe to a large metro paper
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
