Need to Know

Need to Know2024-04-04T15:28:10-04:00

Useful insights for people advancing healthy, responsive and resilient news organizations.

The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.

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Activate in-house training with hands-on workshops

January 19, 2026|

We mistake subject matter mastery for teaching acumen — knowing how to do something is not the same as teaching a room full of people how to do it in 45 minutes. The goal of this type of meeting should be capability transfer, not exposure, to move participants from passive listening to active doing.

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