Damon Kiesow joined the University of Missouri School of Journalism as the Knight Chair in Digital Editing and Producing in July. Previously he was the director of product for McClatchy, owner of 30 local media companies across the country including The Miami Herald, Sacramento Bee and Kansas City Star. He has also worked as a product manager at the Boston Globe and was the first Digital Media Fellow at the Poynter Institute.
More from the author
How to tell if your culture has truly adapted to a reader revenue focus
Becoming a reader-focused organization is not about technology or data. This report provides a framework for building those tools, but they are just tools. Growing [...]
Break silos and avoid turf wars: How to get all departments aligned on your reader revenue goals
As you build reader data and marketing efforts, questions about organizational goals and structure will inevitably arise. Your IT, audience, marketing, product, or technology groups [...]
How to apply data-driven insights that will grow reader revenue
The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]
