How to tell if your culture has truly adapted to a reader revenue focus
Becoming a reader-focused organization is not about technology or data. This report provides a framework for building those tools, but they are just tools. Growing [...]
Break silos and avoid turf wars: How to get all departments aligned on your reader revenue goals
As you build reader data and marketing efforts, questions about organizational goals and structure will inevitably arise. Your IT, audience, marketing, product, or technology groups [...]
How to apply data-driven insights that will grow reader revenue
The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]
To shift to reader revenue you must improve your marketing skills
“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]
How to collect and use the right data about your news audience
To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]
What it really means to shift to reader revenue
Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]
What it takes to shift a news organization to reader revenue
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]
