Damon Kiesow joined the University of Missouri School of Journalism as the Knight Chair in Digital Editing and Producing in July. Previously he was the director of product for McClatchy, owner of 30 local media companies across the country including The Miami Herald, Sacramento Bee and Kansas City Star. He has also worked as a product manager at the Boston Globe and was the first Digital Media Fellow at the Poynter Institute.
More from the author
To shift to reader revenue you must improve your marketing skills
“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]
How to collect and use the right data about your news audience
To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]
What it really means to shift to reader revenue
Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]